Maximizing facility network efficiency

In order to boost the performance of facility networks (bank branches, ATMs, retail stores, etc.) PRIMARY developed FLO (Facility Location Optimization). FLO utilizes parametric optimization technology in order to maximize the overall performance of a facility network while incorporating the ad-hoc objectives and satisfying the imposed constraints.


FLO’s scope is to design a network that achieves total net profit maximization while respecting service quality specifications & business constraints. In other words, find the optimal combination of facility locations among all possible configurations (usually trillions of permutations).

Approach & Objectives

PRIMARY’s approach to Facility Location Optimization is based entirely on its expertise and experience: Mathematical Optimization & Advanced Analytics. In this context, the objective is to maximize the overall performance of a Facility Network. FLO combines business know-how & insight together with optimization technology, safequarding significant improvement in all objectives when compared to any intuition-based approach or solely-GIS-based approach.


Data Envelopment Analysis (DEA) is applied in order to measure productive efficiency of bank branches, retail stores, production plants etc. and finally rank them according to their operational costs and productivity scores.